Krasimira Stoyneva is a London based designer originally from Belarus. She moved to London to work, save money, and finally pursue an education in fashion, graduating in 2014. Being an older graduate, who collected some important life experience before studying, has likely given her an edge over younger students. Her lauded debut collection, released upon her graduation from the University of East London, has carved a unique space in the fashion world for the designer’s eponymous label.
Krasimira Stoyneva’s signature point of difference is her innovative use of synthetic hair, which has been central to every collection. While the idea of wearing hair may initially seem a little strange, wearing fur and leather is equally as odd, upon consideration. Stoyneva’s mantra of #wearhairnotfur is a bid to create an alternative to real fur, one that, in practice, looks much more luxurious than any examples of fake fur I have seen. The label’s most characteristic items include midi skirts covered in long strings of colourful hair, sleeveless vests, boxy jackets covered in contrasting waterfalls of fringe-like strands and sarafan like dresses.
The designs range from simpler pieces adorned with a few coloured bursts of hairy patches, which are fairly casual and low-key options, to outfits that are vivacious explosions of bright, shaggy joy. One cannot imagine not feeling confident and bold striding out to a meeting, or a night out, in one of these. Krasimira Stoyneva’s separate pieces also pair surprisingly well with basics, such as a crisp white shirt, or plain trousers. The sense of movement created by the shimmering hair is not something easily achieved by any other means, making the designs extra special. You can find all of Krasimira Stoyneva’s collections here.