Nowadays, people are more attracted by visual media “ image, sound, video” more than ever before. Therefore, Five Senses exhibition has changed the typical way of reading, and has re- placed the book and its information “Italian Design 1945-2000” with visual lighting into space. As a result, the visitors can get and absorb the book’s in- formation in a visual way via sensation, such as sight, hearing, taste, smell and touch. Also, provides the combination of virtual and physical experience, something more than a book can do. A sensible trip to Italy is ready to begin.