TropFest Ident Animation

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The author

Growing up I was into films, cartoons, animation and drawing. In 2003 I graduated from high school in Auckland with extension in digital art and design. From there I devoted my life to art and animation. I did my degree at MDS (Media design school) With diploma of 3D Animation in graduating in 2006.
Since then I was exploring my world of motion graphics and animation. And 5 years later I'm going strong working as Motion Graphic Director for a company called DESAIGN here in Auckland.

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Project details

Overview

My role in this project was to develop an idea to rebrand TROPFEST Australia for 2012. The concept was to create something fresh, light and simple. The balloons was the obvious choice for the brand. I have experimented with 3D rendering engine to create realistic look of the balloons. And using MoGraph Module I have created Dynamic morph that combined all of the balloons into one giant balloon. Using primary colour as orange, which was new TOPFEST colour for the brand, the ident animation really gave the brand warm and light feel.

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