Truth is a clothing brand dedicated to flattering all types of body shapes and unique features. It promotes the underappreciated beauty in today's society, such as; curls, freckles and unique hair colours.
The purpose of the truth clothing label is to remind shop customers of the brand's initial purpose: to promote the idea that beauty = truth. Simultaneously this brief develops the brand's aesthetic and theme. Ana Kövecses inspired me to alter the style of my illustrations. Throughout this creative process I began to stray from the initial theme's aesthetic while experimenting. However I managed to create a final concept that reflects the theme as a whole in the end.
(Completion Date: 24/06/17. Programs Used: Adobe Photoshop)