Truth Clothing Label Tag

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Project media

Label Concept #1 (Completion Date: 14/08/17.  Programs Used: Adobe Photoshop)
Label Concept #1 (Completion Date: 14/08/17. Programs Used: Adobe Photoshop)
Label Concept #2 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #2 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #3 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #3 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #4 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #4 (Completion Date: 11/08/17. Programs Used: Adobe Photoshop)
Label Concept #5 (Completion Date: 14/08/17. Programs Used: Adobe Photoshop)
Label Concept #5 (Completion Date: 14/08/17. Programs Used: Adobe Photoshop)
Label Concept #6 (Completion Date: 16/08/17  Programs Used: Adobe Photoshop)
Label Concept #6 (Completion Date: 16/08/17 Programs Used: Adobe Photoshop)
Label Concept #7 (Completion Date: 18/08/17  Programs Used: Adobe Photoshop)
Label Concept #7 (Completion Date: 18/08/17 Programs Used: Adobe Photoshop)
Label Concept #8 (Completion Date: 21/08/17  Programs Used: Adobe Photoshop)
Label Concept #8 (Completion Date: 21/08/17 Programs Used: Adobe Photoshop)
Label Concept #9 (Completion Date: 21/08/17  Programs Used: Adobe Photoshop)
Label Concept #9 (Completion Date: 21/08/17 Programs Used: Adobe Photoshop)
Label Development #1 (Completion Date: 24/08/17  Programs Used: Adobe Photoshop)
Label Development #1 (Completion Date: 24/08/17 Programs Used: Adobe Photoshop)
Label Development #1 (Completion Date: 24/08/17  Programs Used: Adobe Photoshop)
Label Development #1 (Completion Date: 24/08/17 Programs Used: Adobe Photoshop)
Final Clothing Label (Completion Date: 24/08/17  Programs Used: Adobe Photoshop)
Final Clothing Label (Completion Date: 24/08/17 Programs Used: Adobe Photoshop)
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Project details

Overview

Truth is a clothing brand dedicated to flattering all types of body shapes and unique features. It promotes the underappreciated beauty in today's society, such as; curls, freckles and unique hair colours.

The purpose of the truth clothing label is to remind shop customers of the brand's initial purpose: to promote the idea that beauty = truth. Simultaneously this brief develops the brand's aesthetic and theme. Ana Kövecses inspired me to alter the style of my illustrations. Throughout this creative process I began to stray from the initial theme's aesthetic while experimenting. However I managed to create a final concept that reflects the theme as a whole in the end.

(Completion Date: 24/06/17. Programs Used: Adobe Photoshop)

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