Digital Vegetables by Party



Digital Vegetables, or DigiVege, is an installation that was created for the recent Tokyo Midtown Design Touch Festival. A green house turned multi-sensory show, the installation brings together immersive experiences of sound and light in an unlikely place.

The green house is planted with seven types of vegetables: tomatoes, carrots, cabbages, radishes, sweet potatoes, eggplants, and pumpkins. Each plant is connected to sensors that react to touch. Once triggered, the sensors set off an explosive light show, the rainbow of colours linked to the colours of the vegetables themselves. In addition to colour, sound is played, so the viewer can interact with the plants to create spontaneous arrangements, never to be repeated in the same way again. Each vegetable is connected to a particular instrument, for example, carrots are trumpets and eggplant are harps. Recordings of orchestral instruments are mixed with sounds produced with the vegetables themselves — the rubbing of seeds, the rustle of leaves, the sounds of people eating — by sound designer Ray Kunimoto. This decision adds texture, authenticity, and uniqueness to the project. Greenhouse as an instrument. It’s a quirky idea, but that’s what makes it surprising and successful.

DigitalVege was devised by Party, a Tokyo-based creative lab that specialises in experiential design that experiments with emerging technologies such as Internet of Things, VR and robotics. Explore their world of wonders here.