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Abraini Luxury Packaging, white ink on colour textured stock.
Abraini Luxury Packaging, white ink on colour textured stock.
Abraini Luxury Packaging
Abraini Luxury Packaging
Abraini Luxury Packaging, hot foiling details.
Abraini Luxury Packaging, hot foiling details.
Abraini Luxury Packaging, individual package.
Abraini Luxury Packaging, individual package.
Abraini Luxury Packaging
Abraini Luxury Packaging
Abraini Luxury Packaging
Abraini Luxury Packaging
Abraini Luxury Packaging, hot foiling logo.
Abraini Luxury Packaging, hot foiling logo.
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Project details

Overview

Abraini is a luxurious pasta brand that holds the pride of an over 300 years-old recipe pasta, Su Filindeu (also known as Threads of God) made only in Sardinia, Italy. The exclusive edition packaging is to celebrate the brand's 300th anniversary.
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The packaging is environmentally friendly, made with recycled boards and minimal materials. Printing finishes are heavily considered during the design process to reduce carbon footprint.

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