The last workshop at NABA was all about Amazon and Philips. Two well-known brands that are related mainly for Philips presence within the Amazon Advertising landing page, offered and designed as well specifically for diverse brands, typically global ones.
The brief was clear, they ask us to produce an easy creative strategy. The aim was to increase visibility and enforce his market presence and relevance and deploy it at the Amazon internal advertising tools and spaces. Taking in consideration the current brand content, language and tone. Then develop a more general digital ad campaign.
I introduce Art of Us concept, thought as compliment for the brand and not just another option for the current advertising. Inspired by the relation between heritage, technology, art, performance and design, the sense and simplicity is truly answered with a sense of coolness. Mixed together, an ode to uniqueness.
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