Azucena Video Animation

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The author

Matteo Giuseppe Pani is a multidisciplinary Sardinian Graphic Designer living in Milan. He graduated from Naba ( New Academy of fine arts) in
March 2014. He is particularly interested in: typography, branding, editorial design, papercraft. He loves to integrate different media together and mix digital with analog. He worked some time in Leo Burnett while he was studing in Milan, and his work has been featured in numerous online galleries and editorial products. His designs have been inspired by the Sardinian Culture and his biggest ambition is to create works socially useful.

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Project details


Dissertation video for a Industrial design Company.
Azucena is a industrial design company. I have been asked to create an animation to display and explain the problems of the company and how to achieve its ambitions/desires. This video was personally made for my dissertation project. My desire was to explain the complexity of Azucena using more images rather than too many words. The animation can be devided in 3 blocks. In the first one I show the world of Azucena, in the second I explain the problems of the company and in the last block I visualize the future solutions that I gave to solve them. Moreover, I have illustrate it, animate it and lastly I have worked on the sounds effects. For what concern the music I chose the track "Epigram" by the great music artist Tycho.

The entire project: