Base Camp is a newly opened retreat situated at Kawakawa Bay, Taupo, New Zealand. Kawakawa Bay is quickly becoming one of the North Islands most exciting rock climbing crags. The retreat is aimed at travellers and locals who enjoy the thrill and excitement of the New Zealand outdoors. Base Camp offers a fun, exciting place to stay where the guests are invited to climb, rejuvenate and generally soak up the atmosphere. The initial campaign is designed to get Base Camp out there with a recognisable brand and a range of collateral created to intrigue.