Be Rare - LOCA SPORTSWEAR

Keywords (comma-separated)

The author

I'm Karlee, Co-Owner of Sportswear Label, Loca Sportswear. Loca is an Australian Made and owned activewear label, manufactured on the Gold Coast, QLD.
November 2019. Loca released its first collection, the "Eco Collection". Created with versatility at the front of the mind and working with high, quality, Eco-friendly fabrics. The fabric is regenerated from post consumer materials such as discarded fishing nets and carpet.
Fast forward a year and we have released 5 x collections and 1 x collaboration with swimwear label SNRKLBR Swimwear.
I have completed my Diploma of Film and Media at SAE Create Media Institute, Byron Bay. I photographed 2 collections and have filmed all 5 collections launching the campaigns.
It was hard to pick just 1 favourite piece of creative work so I have uploaded 5 for your choosing.
I can bring my film and photography skills, sustainable and Australian made manufacturing passion and problem solving skills to the ambassador program.

Project media

Page 1
Page 1
Page2
Page2
Page3
Page3
Page4
Page4
Page5
Page5
Page6
Page6
BE-RARE- CAMPAIGN
Share

Comments

comments powered by Disqus

Project details

Overview

Our first Eco Collection, Be Rare. While on a mission to encourage women to Be Rare. We created sustainable and eco-friendly staple items every woman’s wardrobe needs. A collection filled with 7 styles and 3 colours, women are able to find the style which suits their active lifestyle.
"THE PINNS" created with a self lined waist band, 3/4 length , power to hold its shape.
The "MALO CROP" is made for style, the cups are double lined with no padding. Suitable for low impact training.
"THE BUTTS" With a grip elastic around the bottom of the leg to stop any movement and added a power mesh liner in waist band, The Butts don't move.
"THE STELLA" A flattering mid length crop. Has a wide elastic underneath the bust and a built in power mesh bra for extra support.
"THE DULCE" has a low neckline and scooped back for movement. The fitted crop is lined and paired with a silver ring & zip.

Co-Designed by sisters Karlee & Amy Nurthen.
Photographed & Filmed by Karlee Nurthen.
Website:
www.loca

Share