Fashion bloggers won the opinion maker’s position, are more influential than celebrities, and receive salaries that can reach 20,000 dollars. What all are seek to know is how they got at this place of professionals and successful bloggers. This academic work aims to understand the fashion blogs as business and understand what the necessary processes for creation and enhancement of blogs are. Through analysis of big bloggers and to a survey by questionnaire were identified and categorized the main guidelines to turn a blog into a business. And from the results obtained in the questionnaire, was identified the biggest challenges for bloggers potentiating their platforms as a business.