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Project media

The original tote bag concept
The original tote bag concept
Home page of the e-commerce site we whipped up
Home page of the e-commerce site we whipped up
The actual bag live, online selling platform
The actual bag live, online selling platform
The post that went viral!
The post that went viral!
Us haul-assing to get the orders out in time!
Us haul-assing to get the orders out in time!
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Project details

Overview

Following a trend on Facebook and Instagram, we found a certain supermarket was coping a lot of flack for its business practices regarding plastic bags. With a few simple but extremely relatable tote bag designs, a quickly whipped up Wordpress e-commerce store and a well worded Facebook post, we had created viral content.

Within 48 hours the e-commerce store reached sales of over 12k with over 500 tote bags sold.

With the intention of raising funds for the Australian Marine Conservation Society and raising awareness for sustainability and our environment, we successfully utilised the viral power of social media for a little feat in social activism.

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