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Project details

Overview

As part of one of my assessments I was required to create a new brand identity for an Australian music festival.
I chose the Byron Bay Bluesfest. It showcases local and international artists from the blues and contemporary genres. It is targeted to all age groups and known for being safe, fun and family friendly.
I wanted the designs to reflect the warm coastal vibe of Byron bay while still having a contemporary blues feel to it.

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