Develop a new brand and produce an innovative packaging concept which reflects a special occasion. Brownie Points special occasion is when there is a needed random or intentional act of kindness, earning one brownie points. This gift of brownies with a personalised card makes it the easy way to sweeten the day.
"I'm sorry mum, I'll remember to feed the dog."
"Good luck in your job interview!"
"Rest up and get well soon."
There is a long history to the concept brownie points, a lot of which I have reflected in Brownie Points as the brand. Origins coming from the scouts honour, Browne Points promise to deliver Australian made, no artificials and delicious sweet treats.
Below are snippits from my brand expression book, displaying the history, brand development, final packaging and collateral. Kick back, grab yourself a tea and some Brownie Points, and I hope you enjoy the project!