The author

I am purpose-driven and design with intention.

Hello! I'm Claudia. I am in my final year of Communication Design at Billy Blue, whilst additionally managing the flagship store of Ben & Jerry’s Australia. My time at both globally recognised B-Corps, Torrens University and Ben & Jerry’s, has taught me the value of purpose in brands. I am excited by human centred design, designing for good wherever I can.

Project media

Origin of Brownie Points
Origin of Brownie Points
Final logo, tagline & submark
Final logo, tagline & submark
Brand development of brand personality & colour pallet
Brand development of brand personality & colour pallet
Flay lays of final packaging
Flay lays of final packaging
Die & cut lines for printing
Die & cut lines for printing
Final product with personalised card
Final product with personalised card
#earningbrowniepoints
#earningbrowniepoints
Thank you!
Thank you!
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Project details

Overview

Develop a new brand and produce an innovative packaging concept which reflects a special occasion. Brownie Points special occasion is when there is a needed random or intentional act of kindness, earning one brownie points. This gift of brownies with a personalised card makes it the easy way to sweeten the day.

"I'm sorry mum, I'll remember to feed the dog."
"Good luck in your job interview!"
"Rest up and get well soon."

There is a long history to the concept brownie points, a lot of which I have reflected in Brownie Points as the brand. Origins coming from the scouts honour, Browne Points promise to deliver Australian made, no artificials and delicious sweet treats.

Below are snippits from my brand expression book, displaying the history, brand development, final packaging and collateral. Kick back, grab yourself a tea and some Brownie Points, and I hope you enjoy the project!

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