Casually Wild - LOCA SPORTSWEAR

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The author

I'm Karlee, Co-Owner of Sportswear Label, Loca Sportswear. Loca is an Australian Made and owned activewear label, manufactured on the Gold Coast, QLD.
November 2019. Loca released its first collection, the "Eco Collection". Created with versatility at the front of the mind and working with high, quality, Eco-friendly fabrics. The fabric is regenerated from post consumer materials such as discarded fishing nets and carpet.
Fast forward a year and we have released 5 x collections and 1 x collaboration with swimwear label SNRKLBR Swimwear.
I have completed my Diploma of Film and Media at SAE Create Media Institute, Byron Bay. I photographed 2 collections and have filmed all 5 collections launching the campaigns.
It was hard to pick just 1 favourite piece of creative work so I have uploaded 5 for your choosing.
I can bring my film and photography skills, sustainable and Australian made manufacturing passion and problem solving skills to the ambassador program.

Project media

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CASUALLY WILD- CAMPAIGN
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Project details

Overview

Introducing "Casually Wild".
Australian made, sustainable and versatile activewear that takes you from sport to street in a heartbeat.
4 new styles, including a low back crop, a reversible crop in a lightning blue vibrant tie die print. High waisted shorts and a black mesh panelled t-shirt.
The "DAILY SHORTS" are created with a self lines waist band for further support and comfortable elastic to stop any movement while training.
The "AVA CROP" is created with an inbuilt bra made from powermesh liner, a flattering scooped back and is a mid length crop with a curved hem.
The "REVERSIBLE CROP" reverses to Midnight Black, flattering squared neckline, soft wide elastic underneath the bust for extra support.
The "High Waisted Short" is made in a lightweight,sweat resistant quick dry fabric. High leg cut on side to create a more flattering look.
Co-Designed Amy & Karlee Nurthen.
Photographed by Tahlia.
Creative directed, styled & filmed by Karlee Nurthen.
locasportswear.com.au

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