I wanted to have a design that showcased both the fun and professional approach I have to my work. Being that I am at the beginning of my career I wanted to show a bit more fun with the final design. Using a font resembling real chalk on a chalkboard it helps to visually explain the way to say the business name, but brings that great familiarity for anyone seeing it. The second font used for the remaining text is quite simple but clean. Showing more of the professional side I want to portray, but also to show the ridged and structural element in design work.
The colour scheme was kept simple and monochromatic for two reasons. 1. To allow the ‘chalk’ font to be the fun aspect, and 2. So that the card resembled a chalk board. The dark grey background was more of a neutral undertone, then the green undertones seen in a traditional chalk board. The font throughout was done in an off-white colour to not be such a stark contrast on the background, which makes for more easy viewing on paper.