Diesel Jeans Ad

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The author

Manifesto:

I find new ways every day to use my creative abilities to make the world a better place. I make the future now.

I do this with bleeding-edge, user-centered, conscious design as my default. My creative breakthroughs are fueled by insights and sound strategy.

I am an interdisciplinary designer with a passion for branding, print design, package design, interaction design and customer experience design with food and retail clients.

Project media

Diesel "Made for the Apocalypse" Ad Concept
Diesel "Made for the Apocalypse" Ad Concept
Diesel "Made for the Apocalypse" Ad Concept
Diesel "Made for the Apocalypse" Ad Concept
Diesel "Made for the Apocalypse" Ad Concept
Diesel "Made for the Apocalypse" Ad Concept
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Project details

Overview

We desired to recapture Diesel’s irreverent energy showcased in its ads from the Nineties while targeting fashion-conscious normcore and grunge revival, metamodern Millennials.

The interactive campaign would include six-second, slow-motion YouTube ads of explosions behind models, providing a visual break from the platform’s overly produced ads.

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