Digital Marketing Content for fashion label, Bonita Collective

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The author

Creative professional with over 10 years experience within the fashion and retail industry.

After graduating in 2013 from QUT with a Bachelor of Mass Communication, I found it extremely overwhelming and difficult to find a job that aligned with my skills and creative abilities.

In 2015, I launched my first sandal label 'Hannelli Sandals'. I am not a designer by trade, but I am continually inspired by fashion and design and wanted to test my abilities. My creative eye kicked in, and I had an 'aha' moment where I started designing sandals on paper which I translated onto Microsoft Powerpoint to send to my manufacturer (I am enrolled in Graphic Design so I can learn how to properly use appropriate programs). The logistics of running a small business from home without any financial help led to the unfortunate closure of Hannelli Sandals. Although I felt like I failed, I have no regrets as I have proved that I am a capable designer with so much to offer the creative industry.

Project media

Graphics created to promote Pop-up Shop Opening
Graphics created to promote Pop-up Shop Opening
Social media post
Social media post
Social media post
Social media post
Social media content for fashion label
Social media content for fashion label
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Project details

Overview

Creative Content produced for Fashion label, Bonita Collective:

The below content was used to promote Bonita through social media platforms as well as through EDM. I combined Bonita Collective’s fashion images (taken from Mercedes Benz Fashion Festival) and elements of their art designs to execute multiple promotional material  to capture the attention of their audience.

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