El Yeta

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The author

I´m a young Art Director from Buenos Aires, Argentina. I started my career at Coupé Buenos Aires in 2011. After that, I joined WebAr (Digital Agency) for a few months before becoming part of the MTV´s World Design Studio Buenos Aires as a creative designer / art director till March 2013.

Today I´m focusing in my personal work as an Art Director / illustrator.

I´ve also made freelance works for Stink São Paulo and Landia L.A.

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Project details


Illustration / Art Direction.

( Work in progress )

The Yeta is a personal project about a journey to understand luck and fate. The story is about a "redhead yeti" trying to create his own luck.
The word "Yeta" is an argentinian slang word that means bad luck.

Photo: Luli Russo ( flickr.com/russoluli )