I developed this logotype for the competition launched by the ZOO of Kharkiv city, in Ukraine and became a finalist. Since the most famous character of this zoo was an elephant I've chosen to work with this image. Moreover the elephants are one of the most touching and tender example of parents. I think the people go to visit the zoo for some more reason than just staring on the beasts. Cause we all have A LOT of things to learn from the animals and I wish that any family after seeing this tender embrace of the Mom and baby-elephant will become a little more sweet to each other.