WHAT IS THE ELEMENT OF FASHION? • The components and elements in any apparel which gives a fashion look to that are elements of fashions. • Like in shirt the elements of fashions are * collar * cuff * placket * pocket * Yoke

FUNDAMENTALS OF FASHION

HAUTE COUTURE • French for “Fine Tailoring” • Design that predominated until the 1950’s • Made for the individual customer, look and fit take priority over the cost of materials and the time it takes to make • The most costly garments, ranging from $2,000-$40,000. • High price guarantees you have a one of a kind outfit or gown that fits you perfectly and has been designed with you in mind.

DESIGNER LABEL • A cross between couture and mass market • Not made for individual customers, but great care is taken in the choice and cut of the fabric. • These clothes are made with high quality materials and mass produced only in small quantities to guarantee exclusivity. • They are costly. • Examples: Donna Karan, Yves St Laurent,Gucci.