Fashion blogs besides the fame became the job of many successful bloggers who took the platform as an enterprise. In this way it is necessary to educate the understanding of blog as a startup, in order to qualify their insertion in the market properly, with a business plan and clear strategies to achieve success. This paper aims to clarify the fashion blogs as business, understanding it as a fashion startup inserted in the Creative Economy, and showing, therefore, the importance of further studies in fashion communication area and the relationship of bloggers with new fashion media.