FRAN$E is a music producer from New Zealand who offers instrumental creation, mixing, mastering and more. The main strength of FRAN$E as a brand is his versatility as he is willing and able to produce professional instrumentals, mix and master for multiple genres and styles. FRAN$E’s main marketing path would be through social media as this is an easy way for his brand to reach a worldwide audience. The main social platforms this would involve are YouTube, Facebook, Twitter and Soundcloud. Being present across a range of social media will make it easy for the brand to be contacted by artists who wish to collaborate.
FRAN$E’s target markets are artists who would be around the age of 17-25. the brand will mainly operate online so the target market is a worldwide population. As a result of this I am keeping away from using terms or imagery in my work which are specific to any country. This is why I changed the spelling of the word France, while keeping the pronunciation.