During the 1990s, a new trend emerged in handloom industry. Apart from the weaving of traditional Bengal handloom sarees, new products like yardage, scarves and stoles for Export started and the weavers began to understand the tastes and preferences of foreign markets.
A SEA CHANGE IN COLOUR AND WEAVES
The colours became more muted and the designs understated. Various complex and esoteric weaves which had been abandoned for their complicated techniques and high labour cost were revived as weavers began to get remunerative prices for their products. New experiments were carried out with yarn combinations like silk, wool and cotton. Natural and artificial yarn combinations were also used.
Thus, we can see that primary research was used to redefine the handloom industry which led to a bloom in the sales and export and gave it a new lease of life.
We can further use secondary research to adjust to the new trends and demands of the industry.