SHHH

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The author

Hello, my name is Fish.

My real name is Deanne Dychinco. Growing up I have always had a struggle with people spelling or pronouncing my name right. Kim is my other nickname, but there are way too many Kims in this world.

I graduated with a Bachelor’s degree in Fashion Design and pursued a Graduate Diploma in Textile Design at Massey University. However, during my study I realised that my interest was more towards photography, film and user interface and user experience design.

Having a year off working at retail, I have learned to understand different types of people, how to approach them, tailoring options based on their issues, what is comfortable for them, their style preferences and even language.

With this, my goal is to design innovative apps, games, websites or product packaging that will help be of ease based on the clients or target market’s wants and needs.

Project media

SHHH (2019 Catalogue)
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Project details

Overview

SHHH is a product line with a focus on a universal range of apparels where it looks beyond the confines of gender. It is for people who value creative freedom and appreciates sophistication in everyday wear.

I designed and sewed the clothes and accessories as well as the layout, photography editing.

Adobe Photoshop + Adobe Indesign

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