After moving to Newcastle from Sydney 9 years ago, I felt disconnected from my new community, living in an environment that had very a real lack of cultural vibrancy. So rather than accept my situation, I set out to create the community that I so desperately needed as a creative person.
With a vision to create a network for likeminded people, Hunt & Gather Events was created, presenting a range of events in the arts and entertainment industry. Creating a brand around this movement was crucial as this was our voice, our method of communicating with our audience. Not only did our logo need to speak to our seasonal art campaigns, which spoke to the style and format of each of our events, and from the language we used to the content on our social media accounts - every aspect of the business needed to reflect our brand vision, purpose, and values.
I established the business and brand, gave creative direction to graphic designers, engaged the social media following, and managed marketing.