Kaftan designed for clothing label, Bonita Collective

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The author

Creative professional with over 10 years experience within the fashion and retail industry.

After graduating in 2013 from QUT with a Bachelor of Mass Communication, I found it extremely overwhelming and difficult to find a job that aligned with my skills and creative abilities.

In 2015, I launched my first sandal label 'Hannelli Sandals'. I am not a designer by trade, but I am continually inspired by fashion and design and wanted to test my abilities. My creative eye kicked in, and I had an 'aha' moment where I started designing sandals on paper which I translated onto Microsoft Powerpoint to send to my manufacturer (I am enrolled in Graphic Design so I can learn how to properly use appropriate programs). The logistics of running a small business from home without any financial help led to the unfortunate closure of Hannelli Sandals. Although I felt like I failed, I have no regrets as I have proved that I am a capable designer with so much to offer the creative industry.

Project media

Evil eye kaftan
Evil eye kaftan
Evil eye kaftan shown in black, pink and white
Evil eye kaftan shown in black, pink and white
Evil eye kaftan Modelled
Evil eye kaftan Modelled
PowerPoint design presentation
PowerPoint design presentation
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Project details

Overview

This Kaftan was designed for the Brisbane based Brand, Bonita Collective. Characterised by their vibrancy and unique textures, this kaftan is a reflection of my own personal aesthetic of lively patterns, motifs and colours from a variety of sources.

Bonita Collective focuses on celebrating colour, comfort and glamour and this particular design emphasis’s these qualities. It fuses ethnic, embellished and exotic textiles that celebrate the spectrum and nod to influences from all over the world.

My inspiration came from far and wide. I have always had a fascination with the Greek evil eye and wanted to design a kaftan reflected it in a wearable and glamorous way.

The process of this design involved hand painting the evil eyes onto canvas before the images were scanned and screen printed onto silk.

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