LEGO Ad

Keywords (comma-separated)

The author

Manifesto:

I find new ways every day to use my creative abilities to make the world a better place. I make the future now.

I do this with bleeding-edge, user-centered, conscious design as my default. My creative breakthroughs are fueled by insights and sound strategy.

I am an interdisciplinary designer with a passion for branding, print design, package design, interaction design and customer experience design with food and retail clients.

Project media

"It Starts with LEGO" GIF Concept
"It Starts with LEGO" GIF Concept
"It Starts with LEGO" GIF Concept
"It Starts with LEGO" GIF Concept
"It Starts with LEGO" GIF Concept
"It Starts with LEGO" GIF Concept
Share

Comments

comments powered by Disqus

Project details

Overview

How can we reinvent the classic LEGO brand into a modern, interactive ad campaign? By creating a slogan that references modern digital language: "Future," followed by a blinking cursor and blank space, signaling the countless careers that have been inspired by childhood LEGO play.

A team effort developed the strategy while I conceived and developed the headline, slogan, art direction and production. I designed several iterations: JPEG, GIF and MP4.

This was excellent practice in learning art direction from start to finish: from writing the campaign strategy brief to executing the actual files.

Share