How can we reinvent the classic LEGO brand into a modern, interactive ad campaign? By creating a slogan that references modern digital language: "Future," followed by a blinking cursor and blank space, signaling the countless careers that have been inspired by childhood LEGO play.
A team effort developed the strategy while I conceived and developed the headline, slogan, art direction and production. I designed several iterations: JPEG, GIF and MP4.
This was excellent practice in learning art direction from start to finish: from writing the campaign strategy brief to executing the actual files.