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Always at the forefront of fashion and homeware trends, Linen House is a Melbourne-based textiles company with signature bed linen and living collections. When creating campaigns it became clear that a style guide of fonts and assets were to be used across the board, but having seasonal product designs that cater to a range of design palettes, I was able to play with colour and pattern that tied back with particular products and collections.
The two fonts chosen to be used throughout all marketing material were the sophisticated and strong serif, Didot, and the slick, mono-line script font, Bayshore. These both complement the already existing Swis 721, a grotesque sans serif. With each campaign brief, a careful deliberation was made as to which font was to be chosen, depending on whether it was a sale or new arrival, and a winter or summer collection.