Teenage girls my age are obsessed with fashion and social media trends and are likely to take more risks on safety. By combining these topics of fashion and safety, I will look to create a product to satisfy this need of safety in modern society for young females and teenage girls. My innovation is based on wearable technology and the unique value proposition would be to empower teens and young women. I needed to create my own logo to be recognised as a brand and to be placed on the clothing. My logo ideas developed from words to symbols and a combination of both. It’s important that my logo is unique. This matches and fits in with my female target market as I want to empower women though fashion and technology. I developed a device which it would fit into clothing to keep women safe. I made sure that the logo could be developed for a unisex range.