As we were supposed, I chose a Company from the list that we were given. I ended up with a bike messaging company.
Using the Lotus Blossom Technique I came up with all the aspects I wanted to consider while finding a name and creating the logo for my fictive company.
I had three different naming ideas. The one I chose was "Pedal Posted", which actually doesn't mean much more than "delivered by bike messenger", but seemed to be a nice alliteration and a name that can be easily remembered.
For the logo itself I used a combination of a seal and a bike drivetrain, while the two Ps were used as Pedals. Later on I changed the logo a bit and included a letter. That way the name could be read more easily. The typography was completely separated from the Logo itself.
I still like both of the approaches and haven't really decided which one to go for, yet.