I created a concept of a single standing food company selling original French macarons. This concept was created to show a ranging colour palette of pastels used in the logo design, possible packaging concepts and advertisement posters for the company, named “Macarons by Devórer” where in French Devórer means to devourer. This word was chosen for the company name as it means to consumer quickly as the food is so amazing. I kept my specific colour palette in mind when creating these digital designs. Alongside the digital creation of this board, I used the element of photography to add depth and real life perspective to these pieces. The idea of creating a company producing macarons is to be more inclusive in the changing food market. As new trends regarding food come out, food producers need to be constantly adapting in order to stay relevant in the market. As macarons are naturally gluten free as they are made of almond flour, they are an inclusive food that many more people can enjoy.