Sometimes Primary Research is Better than Secondary Research taking an example such as if you want to open a restaurant you have to do a lot of primary research for success in business. When you open the restaurant you firstly research on the type of food that people loves in that area but not just the food that makes a great restaurant. Some of the best restaurant design is intended to go unnoticed. Sure, there will be eye-catching components — a cool mural, a quirky bathroom — but those aren’t as important as the layout, the lighting, the carefully cultivated mood. A well-designed restaurant won’t distract from the food, and especially not from the conversation. Instead, it will subtly contribute to one of those memorable evenings when everything clicks: the meal, the service and the warm vibes. Architectural Design makes the places we eat more interesting but at the some time primary research took a great key to success such as thinks like Simple but Delicious Menu, Seating etc.