Matakana Superfood

Keywords (comma-separated)

The author

Hi there! I’m Tarn McConville, an independent graphic designer & full-time creative crocodile based in Auckland.

Currently studying at Media Design School, I am in my final year of completing a Bachelor of Media Design majoring in Graphic Design. Whilst studying I have worked as an independent designer focusing on brand identity and publication for a variety of local businesses and individuals.

My anomalous nature drives my love for design, which only rivals my intense love for coffee.

Project media

Branding Mockup
Branding Mockup


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Project details


Matakana Superfood is a New Zealand Based health food company. As part of Media Design School’s Bachelor of Media Design in year one, we were tasked with re-branding the company.
For this project, I envisioned a modern redesign featuring crisp whites and bright greens. Whilst hand drawn elements add a sense of craft to the design.