This portfolio was prepared for an organisation which has recently moved to Australia and is looking to develop a unique identity relevant to its Australian audience. The primary following of the Latin Mass Society are traditional Catholics who find great pride and inspiration in liturgy. LMS is the centre of this traditional movement however it has a number of associated groups and events, two of which are also presented in the portfolio.
In developing the branding and artwork for these groups, the first step was to review the photos and feedback from past gatherings and events and identify common themes. Once I had a collection of iconic moments, choosing colours, fonts and designs which represented these views and stories was relatively easy.
The difficulty in this project was to join something which has strong medieval and European roots, with the youthful, energetic Australian culture. The two concepts clash in an interesting, chaotic, yet beautiful way.