Part 1: This mind map is about Lays potato chips. It explains how the audience will view this brand by the logo, line of flavors(too many to list, but everyone can have a favorite), environmental impact, and nutrition facts.
Part 2: This mind map is about Jack White's song The Black Bat Licorice, from his album Lazaretto. He brands himself by using the same color scheme in every aspect of his music, from media, tour, and the complete visual experience of Jack White. He draws his fans in by using this complete look and interacting with the fans, from announcing live shows on twitter to making a music video that you have to interact with on your laptop to see both sides of the video. Jack White brands himself to his fans by always being consistent and making something, new and exciting for them to enjoy.