Simply put, Minipax and its relating collateral is a "social movement" I developed as a response to an Industry Application breif. The notion of Minipax has been ultimately influenced by the actions of George Orwell, Apple, Charles Manson, and The Peoples Temple. Through these political and religious arrangements I have attempted to draw stark comparisons between the mentality seen within people motivated by conviction, and those motivated by consumerist self-empowerment.
While the topic is exceptionally complex in terms of the amount of examination placed into its conceptualisation, the outcome needed to be as simple as possible. A target audience of a younger generation dominated the demographic and as such needed to be treated in a very specific manner.