'Nirula's' Print Campaign

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This was part of a project to develop the communication strategy for a popular fast food chain in Delhi, Nirula's. The tagline 'Time to Bachpanti' is a combination of the words Bachpana (Childishness) and Pagalpanti (Madness). The campaign attempted to capture back, the old loyal audience the chain was losing. Adults would feel like children again, being back and eating the dishes they grew up eating.