Own Muse - LOCA SPORTSWEAR

Keywords (comma-separated)

The author

I'm Karlee, Co-Owner of Sportswear Label Loca Sportswear. Loca is an Australian Made and owned activewear label, manufactured on the Gold Coast, QLD.
November 2019. Loca released its first collection, the "Eco Collection". Created with versatility at the front of the mind and working with high, quality, Eco-friendly fabrics. The fabric is regenerated from post consumer materials such as discarded fishing nets and carpet.
Fast forward a year and we have released 4 x collections and 1 x collaboration with swimwear label SNRKLBR Swimwear.
I have completed my Diploma of Film and Media at SAE Create Media Institute, Byron Bay. I photographed 2 collections and have filmed all 5 collections launching all campaigns.
It was hard to pick just 1 favourite piece of creative work so I have uploaded 4 for your choosing.
I can bring my film and photography skills, sustainable and Australian made manufacturing passion and problem solving skills to the ambassador program.

Project media

PAGE1
PAGE1
Page2
Page2
Page3
Page3
Page4
Page4
Page5
Page5
Page6
Page6
Page7
Page7
Own Muse Campaign
Share

Comments

comments powered by Disqus

Project details

Overview

Loca's newest collection "Own Muse Mini Capsule" features our best selling Daily's and Reversible crop in a NEW stunning hand drawn print. The Frida print was inspired by the beautiful Frida Kahlo. ‘I am my own muse. I am the subject I know best. The subject I want to better.’ – Frida Kahlo.
This collection also includes a new style, the "Maeve Crop." It's an LA street style tee made in a soft, white, breathable fabric. Designed with a drop shoulder and oversize feel.
Creative Directed, styled and filmed by Karlee Nurthen.
Maeve Crop designed, patterned and sample made by Karlee Nurthen.
Photographed by Tahlia and Friday print hand drawn by Amy Nurthen.

Share