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Project details

Overview

'BALLET' is a surf accessory + apparel company founded by myself and Seb Raubenheimer. We decided to start the company due to a niche we saw in the surf accessory market for cleaner, more stripped-back designs, whilst incorporating some more modern and youthful elements through the use of typography and tone of voice. It was conceptualised in 2019 and launched on 01/01/2020.

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