Saavn was founded in 2007 as BODVOD Network and initially distributed Bollywood content in North America in a B2B offering. Saavn later shifted its core focus to become a music destination for fans of Bollywood and other Indic music in 2009, re-launching its flagship product, Saavn.com, to become a B2C offering with an improved user interface and faster, smarter search capabilities. As of today Saavn is one of the largest distributors of Bollywood and other Indian entertainment.
Saavn has an advertisement-supported "freemium" business model to generate revenue. Saavn's subscription service, Saavn Pro, offers ad-free and offline streaming.
Its main competitors are Gaana,SoundCloud, Hungama,Pandora.
The main changes Saavn can make is introduce more songs. Although it has more than 7 million songs in its database but many famous songs are not there.
Also it can increase its free trial of Saavn Pro service from 7 days to a fortnight or a month maybe to increase its user