Sleep Wize - Industry Application

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The author

Hi, I am currently completing my final year in the Bachelor of Media Design Course at Media Design School and have currently been doing freelance work from time to time. I love my movies, TV shows and Video Games. I enjoy Photo Manipulation and creating videos and animations.

I studied CAD (Computer Aided Design) for two years at CPIT and Digital Post Production at New Zealand Broadcasting School and Motion Graphics and Visual Effects at Media Design School. I love working with technology and learning new thing.

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Project media

Sleep Wize - Display Board
Sleep Wize - Display Board
Sleep Wize - Activation Poster
Sleep Wize - Activation Poster
Sleep Wize - Informative Poster 1
Sleep Wize - Informative Poster 1
Sleep Wize - Informative Poster 2
Sleep Wize - Informative Poster 2
Sleep Wize - Informative Poster 3
Sleep Wize - Informative Poster 3
Sleep Wize - Public Showcase
Sleep Wize - Public Showcase
Sleep Wize - Infomation Booklet
Sleep Wize - Infomation Booklet
Sleep Wize - Website Mockup
Sleep Wize - Website Mockup
Sleep Wize - Device Showcase
Sleep Wize - Device Showcase
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Project details

Overview

Sleep Wize is a brand that works to create awareness of the effects of sleep deprivation with fresh and interesting executions. By creating engaging campaigns that differs from what is already out there Sleep Wize aims to educate our audience in entertaining ways using a tongue and cheek approach to get the message across.

For this project I was required to create a brand that was aimed towards a specific issue and design a set of collateral to support the brand.

I decided to create an awareness campaign aimed at sleep deprivation. I decided to create a campaign with the idea of using repetition to create a cohesive promotion that would be easily recognizable throughout all the collateral.

The majority of the designs were created using Illustrator while the publications created in Indesign.

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