Sleep Wize is a brand that works to create awareness of the effects of sleep deprivation with fresh and interesting executions. By creating engaging campaigns that differs from what is already out there Sleep Wize aims to educate our audience in entertaining ways using a tongue and cheek approach to get the message across.
For this project I was required to create a brand that was aimed towards a specific issue and design a set of collateral to support the brand.
I decided to create an awareness campaign aimed at sleep deprivation. I decided to create a campaign with the idea of using repetition to create a cohesive promotion that would be easily recognizable throughout all the collateral.
The majority of the designs were created using Illustrator while the publications created in Indesign.