SMASH40. A modernistic, graphic & dynamic website designed by me for my mum. A newly started business that defines the new age of health & fitness. From the design, typography, colour palettes & creation of the logo, colour themes, website design, I have created an interactive, new age & functional website.The colours were selected as they are current & popular, additionally through researching PANTONEs ‘colours of the year’, alongside the colours my mum was drawn to. The text font was chosen in a bold, structured font to represent the actual word ‘smash’, we wanted the typography to maintain the modern and structured business’ main themes.
The business name itself was innovated through a ‘slam-poetry’ type session with myself & my mum, noting any words we could affiliate with the business' core purpose to be and its values.
The photographs & graphics within the website have all been chosen to reflect the chosen colour theme as well as each photo being relevant & appropriate.