The design project was to create and finalise a logo and food truck wrap of my choice. In my design brief, I said that I was going to make a logo and food truck for a doughnut company called ‘sugarcoated.’ It had to include pastel colours, swirls of some sort, and make it look obviously sweet.
The influences for this was based on a retro theme at first. I wanted to add retro elements such as fonts and patterns. I wanted it to be over the top, pastel and make it appear to be sugary sweet.
The process included researching logos and food trucks, sketching ideas and finalising them on Photoshop which was successfully achieved.