Mood board is used by very few web designers. It also known as theme or concept board. Most of the Fashion designers mainly use a variety of photographic images to get inspired to work on every line of new collection. Anything that sparks the designer’s creativity process vary according to imagination and appropriate inspirational material. Research photos, both historical and current , may be used to show the designer’s creativity how designer wishes to express the “mood” Fabric/colour. Swatches are often included with research and tied into the overall colour story of the photos, indication both colour sensitivity and coordination ability.Mood boards are not limited to visual objects as it explain a specific style of writing or a setting for a story line. Mood boards serve as visual tools and inform the others about the general “feel” that a designer tries to achieve.Mood boards are usually created digitally, as it is much easier, but physical object leave higher impact on people.