Project media

Tees by Alex - New Brand Direction - Logo and assets
Tees by Alex - New Brand Direction - Logo and assets
Tees by Alex - New Brand Direction - Tee Design
Tees by Alex - New Brand Direction - Tee Design
Tees by Alex - New Brand Direction - Logo Design
Tees by Alex - New Brand Direction - Logo Design
Tees by Alex - New Brand Direction - Mailing Satchel and Sticker design
Tees by Alex - New Brand Direction - Mailing Satchel and Sticker design
Tees by Alex - New Brand Direction - Poster Designs
Tees by Alex - New Brand Direction - Poster Designs
Tees by Alex - New Brand Direction
Tees by Alex - New Brand Direction
Tees by Alex - New Brand Direction - Clothing label design
Tees by Alex - New Brand Direction - Clothing label design
Tees by Alex - New Brand Direction - Current Instagram feed ft film photography
Tees by Alex - New Brand Direction - Current Instagram feed ft film photography
Tees by Alex - New Brand Direction - Thank you postcard design
Tees by Alex - New Brand Direction - Thank you postcard design
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Project details

Overview

Tees by Alex is an existing and successful lifestyle brand that encourages self-expression and hopes to inspire. Started by Alex Daffara in late 2014, the brand has slowly become a 
go-to choice for any festival-goer. 

I worked on a bold colour scheme to create a recognisable brand. Within the rebrand, I’m starting a collection of brand ‘mascots’ that create a voice and speak for the brand themselves. I want the online Instagram and website to be an inspiring and collaborative space. Within the new brand direction, I’m looking at every physical and non-physical design asset within the brand. Everything from new thank you card designs that get dropped into each t-shirt package, the clothing tags, posters, mailing satchel, and sticker design, new ways to roll out designs within the eCommerce space. The current Instagram feed features film photography by Alex & will eventually be opened up to all aspiring film photographs to create content and be featured across all socials.

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