The Playground Branding

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The author

I aim to create designs that show its purest and most honest form that usually results to a very minimalist style. Though the truth is, my process is unruly, uneven and chaotic; I always make sure that I deliver.

And as a multi-disciplinary graphic designer, I make sure that I experience and learn whatever life throws me in because the knowledge and connections I get are reflected on my work.

Design, surf, and deep talks.

Project media

Brand Direction Proposal
Brand Direction Proposal
Logo
Logo
Palette
Palette
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Project details

Overview

The Playground is a dance studio and gym facility located in Makati, Philippines. They offer a variety of activities for their members including dance, yoga and strength & conditioning classes. With its friendly environment and passionate staff and teachers, working out feels like being in a play- ground without the intimidation and pressure of keeping yourself fit and happy.

The branding direction is designed to capitalise on the brand's name "The Playground" that would let its potential members see the brand as fun, friendly, and playful place to workout which is a rare image for other local gym brands.

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