The Straits brochure

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The author

A graphic designer living and working in Kuala Lumpur, Malaysia. An aspiring young entrepreneur to a clothing line, Inspired by Scandinavian and Japanese architecture & design. Favourite architects; Tadao Ando and Mies Van der Rohe. Loves literature and making short films. Favourite film makers, Wes Anderson and Woody Allen. Loves indie music, exploring new cities and meeting new people too.

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Project details


The Straits is a serviced apartment tower developed by SouthEast Asia Landmark which commands an unobstructed view of the straits of Johor Bahru, Malaysia and the coast of Singapore. Inspired by design principles from the colonial era, The Straits is where flowing organic contemporary forms strike a balance with sensible symmetrical lines.

Hence, to compliment the architecture, the logo is designed with symmetry and delivers a colonial yet modern outcome inspired by early to mid 19th century details. The map is designed to look like an old map taken from the era of British colonial in Malaya.