TREKKA Branding

Keywords (comma-separated)

The author

I am inspired and driven to push the boundaries forward in the art world; to continuously challenge the mind and be able to make passion and desire visually come alive. For those of us who choose graphic design, it is not so much a career or hobby, but a passionate way of life. We understand and perceive the world differently under several tones and shades of light.

Curiosity is perhaps the one word that seems to condense all of my reasons for pursuing graphic design. It is something about the journeys of which one takes, to discover the mind and world of art, that excites me. I am always searching for more ways to further my graphic design abilities both perceptually and conceptually. I do hope that my future, to whatever path I choose to explore, will be anchored by art. I could not possibly imagine never being connected to a world of imagination and expression where anything is truly possible.

Project media

Trekka Full Colour Logo - Stacked
Trekka Full Colour Logo - Stacked
Trekka Full Colour Logo - Stacked
Trekka Full Colour Logo - Stacked
Brand Identity Manual - Front Cover
Brand Identity Manual - Front Cover
Brand Identity Manual - Front Cover
Brand Identity Manual - Front Cover
Brand Identity Manual - Rear Cover
Brand Identity Manual - Rear Cover
Brand Identity Manual - Signature Variation
Brand Identity Manual - Signature Variation
Trekka Advertisement Poster
Trekka Advertisement Poster
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Project details

Overview

Born and raised – New Zealand’s very own Trekka is synonymous with unearthing rudiments of countless youth cultures and juxtaposing that with raw contemporary grunge and grit. In challenging the conventional and traditional mechanisms of the fashion world, Trekka offers the urban elite, die-hard fashion innovators and yopros an avenue of direct access to vintage and grunge apparel; apt in fulfilling the fierce desires of activating a young, free and spontaneous lifestyle regulated by creative pulls. Essentially, Trekka is a given platform of apparel that relishes the creative-spirit of those who refuse to be suppressed. Geared towards that mainstream street scene, the major aptitude is in constantly drawing from fashion-forward thinkers and unlocking ones truest creative form.

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