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Absolut's original design
Absolut's original design
Some changes to font size
Some changes to font size
Changes in order
Changes in order
Design with only one font
Design with only one font
The theory behind
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Project details

Overview

The bottle design of Absolut Vodka is well thought and works in a simple but effective way. The brand’s name is the first thing to be seen, because it’s comes with the biggest letter size and is written in a blocky font without serifs. Apart from that it differs in color. The font, called “Absolut Headline”, was designed especially for the company, but in fact it’s more a less a “Futura Condensed Extra Bold”. The line height is very big to leave room for the additional information about the drink’s origin.
The Body Text is written in cursive handwriting, to evoke the impression of a handcrafted premium product. Letter spacing and line height are small to support that impression.
The legal notes below this text block are written in “Absolut Headline” to improve readability and divide the prosaic information from the emotional body text. It also has the smallest letter size.
All the Elements on the bottle are aligned to an imaginary center line, to provide an elegant and tidy look.

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